The 240 billion stored content is thus distributed over 5 billion Pinterest boards. Since 2018, an additional 1 billion Pinterest boards have been created. In December 2018 there were 175 billion pieces of content. Another 65 billion pieces of content were stored on Pinterest in two and a half years. In total, over 240 billion pieces of content were stored on Pinterest 77% of active Pinterest users have discovered new products or brands on Pinterest.ĭiscovering new content and providing inspiration are the focus of Pinterest. Furthermore, Pinterest is used for the decision-making phase when it comes to buying a product. Pinterest search is a core element of Pinterest. Pinterest doesn’t call itself a social network. 2 billion searches are performed on Pinterest every month The organic visibility of shoppable pins is a great strength of Pinterest. Products are recommended over the long term via search and recommendations. The interactions increased by 44% year-on-year. Interactions with organic Pinterest Shopping Pins increase by 44% Pinterest lives from the amount of available content and products. In order to expand Pinterest shopping, for example, a partnership has been entered into with Shopify and the uploads of product catalogs are at a record level. Pinterest shopping with 144 million product uploads Pinterest generated $ 443 million from ads in Q3 2020Īs Pinterest ads were rolled out in more and more countries, ad sales increased initially and reached their peak at the end of 2019. In the second quarter of 2020, sales were at the same level as the previous quarter. The corona pandemic also bothered Pinterest. It’s that impressive how Pinterest recovered in the third quarter. Or rather, has a new record in sales of $ 443 million. Similar to Snapchat, Pinterest may also be a winner from the Facebook ad boycott. In addition, Pinterest has gradually expanded and improved its advertising platform. The increasing number of users and diverse ad options noticeably increase the interest of advertising customers. The majority of active Pinterest users are between 18-24 years old (31%). After all, 26% are older than 45 years. 74% of Pinterest users are between 18 and 44 years of age 69% female Pinterest usersĪccording to Pinterest Audience Insights , 69% of all users are female, 25 & male, and 6% have given no gender information. If you exclude the USA, Pinterest grew by 46% internationally. If that’s not a positive development. The growth from 322 million to 442 million active users: Inside represents a growth of 37% compared to the previous year. The number of Pinterest users has increased by 37% year-on-year
Thus, Pinterest was able to grow another 37% within a year. The official Pinterest user numbers of 442 million people come from the third quarterly report from 2020 . General Pinterest Statistics More than 442 million people use Pinterest worldwide
Now that you’ve gone through a few teasers, let’s dive in a bit more and look at more of Pinterest facts and statistics in more detail.
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